Strategic Media Planning
Data-informed media strategy that aligns business goals, audience, and media investment into one integrated portfolio.
Turn advertising into a measurable growth engine with Strategic Media Services and Planning from Growth Marketing Werks. Our strategy-first media experts align audience insights, channel strategy, creative needs, buying decisions, and attribution frameworks so every investment supports pipeline, revenue, and long-term brand momentum, not just impressions or clicks.
Full-funnel strategy-first media, planning, buying, targeting, optimization, and attribution for measurable growth.
Data-informed media strategy that aligns business goals, audience, and media investment into one integrated portfolio.
Savvy media buying and collaborative activation, backed by specialist partner negotiation that has delivered, on average, 26% more media value.
Continuous optimization powered by dedicated campaign and platform managers, so every dollar works toward business progress.
Digestible reporting that connects media performance to business outcomes, not just campaign metrics.
A streamlined process that manages the receipt, payment, and reconciliation of media partner invoices, keeping every media dollar accounted for and paid on time.
Business goals, ideal customer profile, and revenue model set the structure before a single channel is chosen.
See how strategic media planning helps brands improve visibility, pipeline, and performance accountability.
"Growth Marketing Werks has been an absolute delight to work with. The team always answers our questions thoughtfully and thoroughly. They provide excellent feedback when specific assets aren't working and are extremely timely with their turnaround time."
"I love working with the GMW team! They are knowledgeable and fast in responding to queries and provide detailed metrics and feedback on campaign results."
"Having worked with Growth Marketing Werks for several years, I've come to know their team as incredibly talented and strategic media experts."
"Every conversation I have with Growth Marketing Werks, every bit of analytics and media recommendation is always excellent. Nothing is ever half-baked or mediocre. They have a very high standard of work."
"Growth Marketing Werks' efforts improved brand awareness and media performance metrics, meeting expectations. Their communicative, transparent, and timely approach fostered a collaborative environment. Ultimately, their unwavering commitment to customer satisfaction was impressive!"
"Growth Marketing Werks' deep understanding of our company and the quality of their work were impressive."
"Growth Marketing Werks has consistently executed recommendations on target and pace. They bring a collaborative approach and are willing to pivot as needed. The GMW team supports our test-and-learn strategy and continuously brings new ideas to the table. They are a great addition to the team!"
"Growth Marketing Werks has proven to be a powerful partner in delivering our message to the market. From strategy to delivery, you'll find this group is top-notch at each turn. And…they are nice people on top of that!"
"For the size, they were extremely knowledgeable and efficient. Prices are competitive and nobody is going to work harder for your dollar. Campaigns always resulted in increased form fills, traffic to our website or engagement on a webpage. If they weren't performing, they'd be optimized. Truly the best of the..."
"The Growth Marketing Werks team has been strategically valuable to our business in providing media plans that maximize marketing dollars. More importantly, sophisticated tracking and reporting allow us to prove what those dollars are doing for our bottom line."
"Growth Marketing Werks has been an absolute delight to work with. The team always answers our questions thoughtfully and thoroughly. They provide excellent feedback when specific assets aren't working and are extremely timely with their turnaround time."
"I love working with the GMW team! They are knowledgeable and fast in responding to queries and provide detailed metrics and feedback on campaign results."
"Having worked with Growth Marketing Werks for several years, I've come to know their team as incredibly talented and strategic media experts."
"Every conversation I have with Growth Marketing Werks, every bit of analytics and media recommendation is always excellent. Nothing is ever half-baked or mediocre. They have a very high standard of work."
"Growth Marketing Werks' efforts improved brand awareness and media performance metrics, meeting expectations. Their communicative, transparent, and timely approach fostered a collaborative environment. Ultimately, their unwavering commitment to customer satisfaction was impressive!"
"Growth Marketing Werks' deep understanding of our company and the quality of their work were impressive."
"Growth Marketing Werks has consistently executed recommendations on target and pace. They bring a collaborative approach and are willing to pivot as needed. The GMW team supports our test-and-learn strategy and continuously brings new ideas to the table. They are a great addition to the team!"
"Growth Marketing Werks has proven to be a powerful partner in delivering our message to the market. From strategy to delivery, you'll find this group is top-notch at each turn. And…they are nice people on top of that!"
"For the size, they were extremely knowledgeable and efficient. Prices are competitive and nobody is going to work harder for your dollar. Campaigns always resulted in increased form fills, traffic to our website or engagement on a webpage. If they weren't performing, they'd be optimized. Truly the best of the..."
"The Growth Marketing Werks team has been strategically valuable to our business in providing media plans that maximize marketing dollars. More importantly, sophisticated tracking and reporting allow us to prove what those dollars are doing for our bottom line."
"Growth Marketing Werks has been an absolute delight to work with. The team always answers our questions thoughtfully and thoroughly. They provide excellent feedback when specific assets aren't working and are extremely timely with their turnaround time."
"I love working with the GMW team! They are knowledgeable and fast in responding to queries and provide detailed metrics and feedback on campaign results."
"Having worked with Growth Marketing Werks for several years, I've come to know their team as incredibly talented and strategic media experts."
"Every conversation I have with Growth Marketing Werks, every bit of analytics and media recommendation is always excellent. Nothing is ever half-baked or mediocre. They have a very high standard of work."
"Growth Marketing Werks' efforts improved brand awareness and media performance metrics, meeting expectations. Their communicative, transparent, and timely approach fostered a collaborative environment. Ultimately, their unwavering commitment to customer satisfaction was impressive!"
"Growth Marketing Werks' deep understanding of our company and the quality of their work were impressive."
"Growth Marketing Werks has consistently executed recommendations on target and pace. They bring a collaborative approach and are willing to pivot as needed. The GMW team supports our test-and-learn strategy and continuously brings new ideas to the table. They are a great addition to the team!"
"Growth Marketing Werks has proven to be a powerful partner in delivering our message to the market. From strategy to delivery, you'll find this group is top-notch at each turn. And…they are nice people on top of that!"
"For the size, they were extremely knowledgeable and efficient. Prices are competitive and nobody is going to work harder for your dollar. Campaigns always resulted in increased form fills, traffic to our website or engagement on a webpage. If they weren't performing, they'd be optimized. Truly the best of the..."
"The Growth Marketing Werks team has been strategically valuable to our business in providing media plans that maximize marketing dollars. More importantly, sophisticated tracking and reporting allow us to prove what those dollars are doing for our bottom line."
Growth Marketing Werks brings clarity, confidence, and peace of mind to every media investment.
Exclusive focus on organizations serving the older adult market, providing deep understanding of the audiences, buying journeys, and decision-making ecosystems.
Long-term client relationships built on collaboration, not just delivery.
A strategic, evidence-based approach to media investment, backed by data, insight, and experience.
Media investment strategies built for lasting business value, not short-term wins.
Meet the strategy-first media experts behind smarter media investment.
Founder, Chief Executive Officer
Suzanne founded Growth Marketing Werks in 2011, building on a media career that began in 2001, and has centered the agency's focus on the older adult market since 2015. She leads with purpose, helping create a world where older adults live with greater vitality, independence, and connection. She builds culture around the agency's core values, Growth, Curiosity, Rigor, and Flow. The result is an energized, aligned team and stronger outcomes for clients.
Media Director
Jonathan brings a strategy-first mindset to every media portfolio he builds, with media expertise dating back to 2014 and a focus on the older adult market since 2024. He has seen that a portfolio built with clarity and intention delivers improved performance based on measurable business outcomes. Jonathan is committed to a collaborative partnership that enables the team to make informed recommendations that clients can trust.
Manager, Paid Media
Akshay has managed media across platforms and publisher-direct placements alike since 2019, with a focus on the older adult market since 2023. Committed to growth and adaptability, he keeps a keen eye on optimization and attribution, refining media placements as performance data evolves to turn each campaign into clearer decisions and steady progress.
Ad Operations Lead
Shiva brings ad operations expertise to every campaign he manages, with experience dating back to 2020. He ensures creative is received and delivered on time, with accurate tracking in place from launch through completion. Shiva is committed to precision and integrity, executing campaigns that launch on time, keep tracking intact, and deliver data in time for client reports.
Data Developer
Since 2022, Pramod brings data excellence to campaign dashboards through the integration of CRM data, media plan data, and performance data from Google Campaign Manager, ad platforms, and third-party data sources. His rigor to quickly standup dashboards and maintain accuracy is transparent for customers.
Finance Manager
Erika brings accounting expertise to every client engagement, with experience dating back to 2010. She stewards customer media investments with integrity and rigor, ensuring media invoices are paid on time and tracked back to the media plan so no partner is overpaid or underpaid. Erika is committed to full accountability, reconciling delivery within 90 days of campaign closing to account for every media dollar.
Strategic media is the disciplined process of connecting business goals and ideal customer profiles to media channels, creative assets, targeting, and measurement, creating an actionable plan. Instead of buying placements in isolation, strategic media evaluates how each channel and targeting approach contributes to awareness, demand generation, lead generation, conversion, and ultimately revenue, creating a more accountable advertising portfolio.
Get practical answers from experienced strategy-first media experts.
Confirms expertise in Meta's advertising platform and audience tools.
Validates search and display campaign management skill.
Confirms proficiency in retail media buying and optimization.
Validates B2B and professional audience targeting expertise.
Recognizes advanced ad serving and cross-platform attribution expertise.
Share your goals, audience, and current media challenges. Our team will help identify practical opportunities for a smarter, measurable media plan.
You can also send us a quick email at info@growthmarketingwerks.com.
You can also send us a quick email at info@growthmarketingwerks.com.