Media Planning
Audience-first planning aligns goals, ICPs, funnel stages, creative assets, and sales outcomes into a measurable media strategy designed to drive revenue, not just campaign activity.
Turn advertising into a measurable growth engine with Strategic Media Services and Planning from Growth Marketing Werks. Our media advisors align audience insights, channel strategy, creative needs, buying decisions, and attribution frameworks so every investment supports pipeline, revenue, and long-term brand momentum, not just impressions or clicks.
Full-funnel media advisory, planning, buying, targeting, optimization, and attribution for measurable growth.
Audience-first planning aligns goals, ICPs, funnel stages, creative assets, and sales outcomes into a measurable media strategy designed to drive revenue, not just campaign activity.
With the campaign strategy approved, buying builds the media recommendation and negotiates rates and added-value placements where applicable; a separate activation phase manages creative requirements, technical setup, and trafficking to launch.
We make sure media invoices are paid on time and match delivered performance exactly, reconciling recurring auto-charges and settling payments with partners directly so nothing slips through the cracks.
Dedicated campaign managers optimize targeting, partners, budget, tactics, and creative using transparent performance updates, quarterly optimization, and full-funnel growth priorities.
Reporting frameworks connect media activity to user journeys, pipeline attribution, and campaign learnings, giving teams clearer visibility into what drives measurable outcomes.
Direct publisher relationships unlock premium placements, added-value inclusions, sponsored newsletters, custom content, and stronger audience-quality guarantees for high-consideration campaigns.
Every engagement opens with the campaign structure and the goals it must serve, well before we discuss channels or publishers. In the older adult market, a single decision commonly involves the older adult, a senior family influencer, a caregiver, and a healthcare professional, and each of them tends to require a distinct goal, channel, and creative treatment. We divide goals into brand awareness, demand generation, lead generation, consideration, engagement, and conversion so the media plan is anchored to the right audience from the outset.
See how strategic media planning helps brands improve visibility, pipeline, and performance accountability.
"Growth Marketing Werks has been an absolute delight to work with. The team always answers our questions thoughtfully and thoroughly. They provide excellent feedback when specific assets aren't working and are extremely timely with their turnaround time."
"I love working with the GMW team! They are knowledgeable and fast in responding to queries and provide detailed metrics and feedback on campaign results."
"Having worked with Growth Marketing Werks for several years, I've come to know their team as incredibly talented and strategic media experts."
"Every conversation I have with Growth Marketing Werks, every bit of analytics and media recommendation is always excellent. Nothing is ever half-baked or mediocre. They have a very high standard of work."
"Growth Marketing Werks' efforts improved brand awareness and media performance metrics, meeting expectations. Their communicative, transparent, and timely approach fostered a collaborative environment. Ultimately, their unwavering commitment to customer satisfaction was impressive!"
"Growth Marketing Werks' deep understanding of our company and the quality of their work were impressive."
"Growth Marketing Werks has consistently executed recommendations on target and pace. They bring a collaborative approach and are willing to pivot as needed. The GMW team supports our test-and-learn strategy and continuously brings new ideas to the table. They are a great addition to the team!"
"Growth Marketing Werks has proven to be a powerful partner in delivering our message to the market. From strategy to delivery, you'll find this group is top-notch at each turn. And…they are nice people on top of that!"
"For the size, they were extremely knowledgeable and efficient. Prices are competitive and nobody is going to work harder for your dollar. Campaigns always resulted in increased form fills, traffic to our website or engagement on a webpage. If they weren't performing, they'd be optimized. Truly the best of the..."
"The Growth Marketing Werks team has been strategically valuable to our business in providing media plans that maximize marketing dollars. More importantly, sophisticated tracking and reporting allow us to prove what those dollars are doing for our bottom line."
"Growth Marketing Werks has been an absolute delight to work with. The team always answers our questions thoughtfully and thoroughly. They provide excellent feedback when specific assets aren't working and are extremely timely with their turnaround time."
"I love working with the GMW team! They are knowledgeable and fast in responding to queries and provide detailed metrics and feedback on campaign results."
"Having worked with Growth Marketing Werks for several years, I've come to know their team as incredibly talented and strategic media experts."
"Every conversation I have with Growth Marketing Werks, every bit of analytics and media recommendation is always excellent. Nothing is ever half-baked or mediocre. They have a very high standard of work."
"Growth Marketing Werks' efforts improved brand awareness and media performance metrics, meeting expectations. Their communicative, transparent, and timely approach fostered a collaborative environment. Ultimately, their unwavering commitment to customer satisfaction was impressive!"
"Growth Marketing Werks' deep understanding of our company and the quality of their work were impressive."
"Growth Marketing Werks has consistently executed recommendations on target and pace. They bring a collaborative approach and are willing to pivot as needed. The GMW team supports our test-and-learn strategy and continuously brings new ideas to the table. They are a great addition to the team!"
"Growth Marketing Werks has proven to be a powerful partner in delivering our message to the market. From strategy to delivery, you'll find this group is top-notch at each turn. And…they are nice people on top of that!"
"For the size, they were extremely knowledgeable and efficient. Prices are competitive and nobody is going to work harder for your dollar. Campaigns always resulted in increased form fills, traffic to our website or engagement on a webpage. If they weren't performing, they'd be optimized. Truly the best of the..."
"The Growth Marketing Werks team has been strategically valuable to our business in providing media plans that maximize marketing dollars. More importantly, sophisticated tracking and reporting allow us to prove what those dollars are doing for our bottom line."
"Growth Marketing Werks has been an absolute delight to work with. The team always answers our questions thoughtfully and thoroughly. They provide excellent feedback when specific assets aren't working and are extremely timely with their turnaround time."
"I love working with the GMW team! They are knowledgeable and fast in responding to queries and provide detailed metrics and feedback on campaign results."
"Having worked with Growth Marketing Werks for several years, I've come to know their team as incredibly talented and strategic media experts."
"Every conversation I have with Growth Marketing Werks, every bit of analytics and media recommendation is always excellent. Nothing is ever half-baked or mediocre. They have a very high standard of work."
"Growth Marketing Werks' efforts improved brand awareness and media performance metrics, meeting expectations. Their communicative, transparent, and timely approach fostered a collaborative environment. Ultimately, their unwavering commitment to customer satisfaction was impressive!"
"Growth Marketing Werks' deep understanding of our company and the quality of their work were impressive."
"Growth Marketing Werks has consistently executed recommendations on target and pace. They bring a collaborative approach and are willing to pivot as needed. The GMW team supports our test-and-learn strategy and continuously brings new ideas to the table. They are a great addition to the team!"
"Growth Marketing Werks has proven to be a powerful partner in delivering our message to the market. From strategy to delivery, you'll find this group is top-notch at each turn. And…they are nice people on top of that!"
"For the size, they were extremely knowledgeable and efficient. Prices are competitive and nobody is going to work harder for your dollar. Campaigns always resulted in increased form fills, traffic to our website or engagement on a webpage. If they weren't performing, they'd be optimized. Truly the best of the..."
"The Growth Marketing Werks team has been strategically valuable to our business in providing media plans that maximize marketing dollars. More importantly, sophisticated tracking and reporting allow us to prove what those dollars are doing for our bottom line."
Growth Marketing Werks brings advisory rigor, platform expertise, and measurable accountability to every media investment.
Flat-fee pricing removes spend-based incentives, keeping recommendations focused on client growth and accountability.
Media strategy is managed like a diversified investment portfolio across full-funnel channels and outcomes.
Certified platform experts support Google, Meta, Demandbase, Datorama, and The Trade Desk execution.
Datorama-powered reporting and attribution create clearer visibility from campaign activity to pipeline impact.
Meet the advisors behind smarter media investment.
Founder, Chief Executive Officer
Suzanne Corriell is the Founder and CEO of Growth Marketing Werks, bringing over two decades of media expertise to the agency since 2001. She established the company with a vision to transform media buying into a strategic advisory practice, aligning incentives with client growth rather than ad spend. Suzanne is a frequent speaker and moderator for Ad Club Colorado, the American Advertising Federation, The Marketing Alliance, and CU-Boulder, and was voted Best Media Buyer by Ad Club Colorado in 2017. She holds multiple certifications including Dare to Lead, Datorama Admin Platform Fundamentals, The Trade Desk Edge Academy Executive Program, Google Data Studio, Demandbase ABM Foundations, and AAF Ethics in Advertising. A published author of a Data-Targeting whitepaper for PhoCusWright, Suzanne leads with integrity, passion, and a deep commitment to amplifying the positive impact of mission-driven organizations.Suzanne leads with integrity, passion, and a deep commitment to help create a world where older adults live with greater dignity, independence, and connection.
Media Director
Jonathan Neugebauer serves as Media Director at Growth Marketing Werks, bringing a decade of media expertise to the team since 2014. He leads the agency's media planning and buying efforts, leveraging deep knowledge of programmatic advertising and digital media strategy to deliver measurable results for clients. Jonathan holds The Trade Desk Trading Academy Programmatic Certification and has earned industry recognition as a 2019 Media Post Creative Media Award Finalist for Online Media Branding and a 2023 Digiday Media Planning & Buying Award Finalist for Best Digital Media Campaign. His expertise in full-funnel media execution and omnichannel strategy helps organizations serving the older adult market turn their media investments into meaningful, measurable growth.
Platform Manager
Akshay Venkatesh is the Platform Manager at Growth Marketing Werks, contributing his media expertise since 2019. In his role, Akshay oversees the management and optimization of key advertising platforms, ensuring campaigns are executed with precision and efficiency across digital channels. He holds certifications in both Google Campaign Manager and Meta, demonstrating his proficiency in two of the most widely used advertising ecosystems. Akshay's platform expertise supports the agency's commitment to in-house excellence, enabling Growth Marketing Werks to deliver cohesive, data-driven media strategies that align with each client's unique business goals. His technical knowledge and dedication to continuous improvement make him a key contributor to the agency's white glove service model.
Ad Operations Lead
Shiva Prakash is the Ad Operations Lead at Growth Marketing Werks, bringing focused expertise in ad operations since 2020. In this critical role, Shiva ensures the seamless trafficking, delivery, and performance of digital advertising campaigns, maintaining the technical precision that underpins the agency's commitment to excellence. He is Google Campaign Manager Certified, reflecting his proficiency in campaign execution and ad serving best practices. Shiva plays an essential part in the agency's structured project management system, helping to ensure that campaigns launch on time, perform to spec, and are continuously optimized for results. His attention to detail and operational discipline support Growth Marketing Werks' promise of transparent, high-quality service for every client.
Data Developer
Pramod Kumar Swain is the Data Developer at Growth Marketing Werks, bringing specialized media data expertise to the team since 2022. In his role, Pramod supports the agency's data infrastructure and reporting capabilities, helping to power the actionable insights that drive smarter media decisions for clients. He works closely with the agency's data aggregation and visualization tools, including Datorama, to ensure that campaign performance data is accurate, accessible, and meaningful. Pramod's contributions are central to Growth Marketing Werks' ability to provide clients with greater visibility into the full user journey and sales pipeline attribution, reinforcing the agency's commitment to transparent performance and evidence-based media strategy.
Finance Manager
Erika Signorella is the Finance Manager at Growth Marketing Werks, bringing over a decade of accounting expertise to the agency since 2010. In her role, Erika oversees the financial operations of the business, ensuring accuracy, transparency, and fiscal integrity across all client and internal accounts. Her extensive background in accounting supports the agency's flat-fee pricing model and its commitment to aligning financial practices with client trust. Erika's meticulous approach to financial management ensures that Growth Marketing Werks operates with the same high standards of precision and accountability that the agency brings to every client engagement, reinforcing the company's core values of excellence and integrity.
Operations Coordinator
Kevin Lee is the Operations Coordinator at Growth Marketing Werks, bringing broad operational expertise since 2016. Kevin plays a vital role in keeping the agency's internal processes running smoothly, supporting the structured project management system that ensures campaigns are delivered on time and to the highest standard. He holds a Dale Carnegie Leadership Training for Managers Certificate and Lean Six Sigma Greenbelt Training, equipping him with the skills to streamline workflows and drive continuous operational improvement. Kevin's commitment to efficiency and process excellence directly supports the agency's ability to deliver quick response times, defined project stages, and the seamless white glove service experience that clients have come to expect from Growth Marketing Werks.
Marketing and Admin Coordinator
Rhea Yamson is the Marketing and Admin Coordinator at Growth Marketing Werks, drawing on a strong background in operations and quality management since 2013. In her multifaceted role, Rhea supports both the agency's internal administrative functions and its marketing initiatives, ensuring smooth day-to-day operations and consistent brand communication. She became a Marketing Specialist in 2024, adding a creative dimension to her skill set that complements her operational expertise. Her diverse talents and commitment to quality contribute meaningfully to the Growth Marketing Werks team and client experience.
Media strategists translate business goals into actionable media plans. They define target audiences, select channels, guide budget allocation, coordinate creative requirements, set measurement frameworks, and optimize campaigns against outcomes such as qualified leads, pipeline, revenue, or awareness. At Growth Marketing Werks, media strategists act as advisors, helping clients invest advertising dollars like a diversified portfolio.
Get practical answers from experienced strategic media specialists.
Recognized for excellence in B2B brand media strategy.
Industry recognition for best digital media campaign work.
Validated programmatic media expertise through The Trade Desk.
Share your goals, audience, and current media challenges. Our team will help identify practical opportunities for a smarter, measurable media plan.
You can also send us a quick email at info@growthmarketingwerks.com.
You can also send us a quick email at info@growthmarketingwerks.com.